Trade Marketing Executive - Lahore

Date: May 19, 2025

Location: Lahore-Punjab, PK

Company: Continental Biscuit Limited

Job Responsibilities
•    Responsible for Trade & Shopper Marketing Plans on Priority Retail Channels & implementing the Trade Star Program across Trade. 
•    Lead Competition Insights from key channels and use them as inputs to develop insights-based activations.
•    Develop & Execute Category Plans on respective Channels including New Launches 
•    Lead Channel Tagging & Cleansing for respective Channels to improve Data Hygiene 
•    Engage in cycle planning & implementation for all Trade Level rollouts, deployments, merchandising and promotional activities.
•    Serve as a custodian for all trade material arriving at region maintaining logs and issuance / maintenance records.
•    Ensure delivery of Trade Star KPIs including OSA & SOS compliance, OOS tracking
•    Deployment of merchandizing solutions for contracted outlets

 

Education
BBA/MBA/Bachelor's/Master's from a reputable university. 

Experience
2+ years' experience in Field Sales/Trade Marketing from FMCG industry.