Trade Marketing Executive - South

Trade Marketing Executive

Job Responsibilities

• Responsible for Trade & Shopper Marketing Plans on Priority Retail Channels & implementing the Trade Star Program across Trade.
• Lead Competition Insights from key channels and use them as inputs to develop insights-based activations.
• Develop & Execute Category Plans on respective Channels including New Launches
• Lead Channel Tagging & Cleansing for respective Channels to improve Data Hygiene
• Engage in cycle planning & implementation for all Trade Level rollouts, deployments, merchandising and promotional activities.
• Serve as a custodian for all trade material arriving at region maintaining logs and issuance / maintenance records.
• Ensure delivery of Trade Star KPIs including OSA & SOS compliance, OOS tracking
• Deployment of merchandizing solutions for contracted outlets

Education

BBA/MBA/Bachelor’s/Master’s from a reputable university.

Experience

2+ years experience in Field Sales/Trade Marketing from FMCG industry.